If you want to strengthen your brand's digital presence, you may be wondering how to do it. In this article, we'll discuss how animation and how-to videos can get you there.
When it comes to the success of a
business in the online age, inbound marketing is a major factor. Its purpose is
to increase awareness of the business and its offerings by providing
interesting and useful information to potential customers.
When it comes to inbound
marketing, you choose a lot of different routes. However, animated content has
a home in nearly all of them.
When used properly, animated videos,
GIFs, and infographics can all contribute to your inbound marketing approach.
In this piece, we will discuss the potential benefits that animated videos and
explainer graphics might provide to a company's online advertising strategy.
So, without any further ado,
let’s get started.
Using Animation in Inbound Marketing – 7 Helpful Tips
Interpersonal Communication using
Social Networking Sites
It's no secret that animation is
one of the most popular forms of online media. The chances of it catching our
view in the social media news feed are higher.
Any company or industry can
benefit greatly from including animated videos and GIFs into their social media
content. It gives the content a youthful and enticing appearance. Animating
content makes it more interesting and fun to watch.
Adding animation and a dash of
humor to your brand's visuals is not a fluke, but rather a well-thought-out plan.
Check out what happens when you combine stunning still images with engaging
animated videos on your company profile.
People are much more likely to
take an active role in responding to this type of content, whether by leaving
likes or sharing it with others, both of which increase engagement around these
articles and your business.
Marketing in the Digital Age
I used to believe that
advertisements were obsolete since today's consumers valued genuine experiences
over those that relied on the "spices" and "sweet talks" so
prevalent in the advertising industry.
My bad. I re-evaluated my
strategy. There was a time when consumers refused to engage with internet ads
(especially those seen on social media) and made it clear they didn't trust
businesses to not disrupt their social media experience with irrelevant or
annoying promotions.
Online advertising, however, is
seeing a renaissance of sorts right now. Animation plays a significant role in
this process. Video ads with animation or motion graphics are more effective
than those without animation or motion graphics.
When compared to the typical
advertisement, they provide far more value to the target audience. In these
times of change, uncertainty, and reinvention, the joy and laughter they
provide is more crucial than ever.
A lot people think animation or
motion graphics video are pretty expensive, but that’s not the case. A simple
2D animated video can cost you around $8,000 to $25,000. Whereas, motion graphics videoscost around $2000 to $3500.
Educating Customers
Companies with a focus on both
profit and social good, known as "social enterprises," are becoming
increasingly common in today's market. The first objective is simple and clear,
but the second may leave some readers scratching their heads.
In order to improve our society
as a whole, socially conscious companies create goods and services with a
mission to empower, aid, and educate customers.
An animated explainer video is a
useful tool for introducing this element into classroom instruction. They make
it simple and quick to share data between parties. The learning is entertaining
and straightforward.
Customer Onboarding
Customer onboarding is the
process of welcoming and orienting new users to a service, whether it's a
website, mobile app, or physical location. Until you try it for yourself, you
won't be able to grasp the full extent to which animation may aid in this process
and boost client engagement.
A delightful surprise for
first-time users of your product or service is a lovely and humorous greeting
including animated heroes (or even company mascots) and animated messages.
Animated explainer videos can be useful in user onboarding since they can more effectively describe the
product's features and quirks in a visual, easy-to-understand format.
Product Pages
It's recommended to include a
product explainer video on the landing page if you want to persuade customers to
buy your products.
An animated video allows for
greater product detail, the exposure of otherwise hidden parts, a more engaging
demonstration of the product's utility, and a more engaging narrative
explanation of all of these features. A video like this can be more helpful
than reading a lengthy manual or watching a demonstration.
Promotional Email
Using email as a means of
communication between a company and its clientele, or "email
marketing," has become increasingly common. However, you need to create
genuinely interesting emails to obtain the quality connection that brings new
consumers via email marketing.
Emails can be made more engaging
and productive by including short animated videos. You can achieve this by
embedding a link to the actual video behind a clickable GIF or video cover
image. As far as we can tell, the most successful kind of GIFs are those that
feature actual footage from the video.
Whether you're using the email to
launch a new product or service, remind clients about an upcoming event, or
highlight a new product feature, an animated video embedded in the email is a
great way to do so in a unique and engaging way.
Website of the Organization
Do you plan on presenting your
product, introducing your staff, or telling the story of your brand? The best
approach to do this is to embed an animated explanation video into the site's
background 9the banner).
Customers that are interested in
a company's services will typically start their research there. Including some
sort of cartoonish animation or motion graphics can help make the piece stand
out and be remembered.
In Essence
Inbound marketing includes
everything from promoting on social media to showcasing a product on a landing
page, and animation can help with all of it.
This article has discussed the
usage of motion graphics and animated videos in digital marketing strategies
for organizations in a variety of sectors. Using these tips, we hope you can
establish a solid internet presence for your firm and increase your marketing efforts.
If you’re all set to jump on this
bandwagon, kudos to you. It’s a great idea to begin with an animated demo or
explainer video in order to demonstrate or explain your products or services.
If you’re looking for a demo or
explainer video production company then choose BuzzFlick. It’s one of the
profound product
demo video production companies. From 2D animation to motion graphics, they
offer video production services in different styles of animation.
On this note, I end this insightful piece with the hope that it will be of great help to you.
