A successful website has high-quality content
and a satisfactory user experience which shows that your website design is
beyond your expectations. Do the visitors understand what kind of work your
company is doing? Is your pricing easy to understand for your customers? Can
all your customers easily navigate through all pages on your website? Does your
website have lower bounce rates?
If the answer to all these questions is ‘no’,
then it's time to work hard on your website design and optimization for it. If
you are creating any new websites or have created many before, you can improve
them with the latest trends in web designing.
So, what you should know to improve your web
design? Here are a few tips that will help you with your website design.
Website Design Tips and Tricks to Boost Sales
1. Website Page Speed
Page speed is the most essential website design
tip to drive your sales to a higher level. Your website should be adaptable to
all browsers. If you have not optimized your web page speed, then no use in
having a beautifully designed website. It will automatically affect your
conversions.
If your visitors have found a hopeless design
and slow load speeds, they’re definitely going to leave before you’ve had a
chance to update it. As many businesses do not do any investments at the start,
they should keep an eye on website design for page speed not to lose any
potential customers.
While working on web designing, you must
communicate with a website designer from the best web
design company to
keep website page speed on high priority. Your page must load within 3 seconds
to increase your conversions and sales.
2. Responsive Web Design
One of the essential tips to boost traffic
and increase conversions is to create a responsive web design. Responsive web
design ensures the compatibility of your website on all browsers and devices.
If you do not have a responsive one, you will be behind the time and there will
be chances of losing your business too.
As you know that in today’s world, most
people prefer mobile over laptop/desktop to search anything on search engines.
So, it is a must to have a responsive website to increase your visitors and
leads.
Responsive design helps to adjust screen
resolutions and sizes as per the screen type, whether it can be a tablet,
desktop, laptop, or mobile. Also, they are intuitive and easy to navigate. So,
make sure you should hire a professional website designer to create your
website with responsive design.
3. Navigation
Do not forget the importance of website
navigation while creating any design for your business. You need to make sure
that your customer should find anything they want on your website without
getting confused due to your not-so-easy navigation. Also, it makes it
difficult for crawlers as well to go through website navigation that will
impact your website.
Your website should so smooth with proper
categorization and hierarchy. This will help your visitors have a better user
experience and you will not lose any potential customers.
4. White Spaces
One of the mistakes bloggers or website
designers do is creating a mess or confusion on the website by using every
single inch of the site with all the pictures and information. This actually
makes your website messier irritating your website visitors. The visitors will
get attracted to other website features instead of other important information.
So, make sure to design your website as
simple as possible. White Space is one of the important necessities of a
website to make it more appealing to visitors by engaging them with the
information available.
5. Call-to-Action Button in Content
If a user finds anything interesting on your
website, they search for an option to request your service. You must have added
a call-to-action button in the content not to lose potential customers and keep
your conversions to a higher level increasing sales.
Try to use call-to-action buttons at relevant
positions on your website to increase sales. By doing this, customers can
easily ask for services with details. Also, customers will understand your
products. This will help customers not to distract from your website and buy or
request anything they want from your website.
6. Optimal Images, Videos, and Colors –
One of the factors to enhance design is to
use optimal images, videos, and colors. You can surely increase sales by having
visuals on the website. The use of text blocks increases bounce rates more than
the optimal images and videos. The addition of visuals on your website makes
your customers more engaging. Hence, you must select visuals in the form of
images and videos as per your color theme of websites. Research shows that
light colors are always preferred over dark colors.
Final Thought
By reading this article, you have analyzed
how important web design is to improve your website and boost traffic with
sales. Having the best web design can be a tough task, but the use of mentioned
web design tips and methods will help you make your customers engage with your
website resulting in faster conversions.
Author Bio
I am Pradnya Ahire working with AS Webworks as a Digital Marketing Intern. I graduated in Electronics Engineering. I was looking for a Digital Marketing Internship to have strong hands-on practical knowledge. I found AS Webworks on Indeed.com and got a way to restart my career in Digital Marketing. AS Webworks allows me to work on live projects to promote various businesses online.
