Technology is
at the forefront of bringing changes in the hotel industry. In a short period
of time, technology has permeated every aspect of the hotel industry.
From the first
step where the users start looking for a hotel room, to the time when users
leave their feedback for the stay at the hotel, the use of technology is
paramount for every activity in the hotel. One of the first steps a hotel can
take is to use a cloud-based hotel management software for managing the day to
day operations in the hotel premises. Using technology is essential for
businesses for streamlining processes, reducing costs, improving staff
productivity and enhancing customer experience.
A cloud-based hotel management software is
powered by cloud technology that is designed with the end-user in the mind. The
key benefit of a cloud hotel software is that it has a short learning curve, so
new as well as experienced hotel employees can quickly get used to working with
the PMS. Another benefit is the high degree of customization available in the
hotel software, the hotel staff can adjust the software to suit their
particular needs.
There are many
benefits for the hotels to start using modern technology in their premises as
their guests also expect the hotel to be equipped with the latest technological
innovations that make their stay comfortable, safe, and memorable. In most
cases, a cloud-based hotel management software can form the backbone of the
technological stack used by the hotel. Being powered by cloud technology means
that the software will always be up to the date and protected by high-end
encryption for data safety
Taking a cue
from the way business changed in the pandemic years, hotels have to understand
that using technology in their property can only help them to be more
productive and profitable.
Here are the
four popular trends that are going to be impactful for the hotel industry in
2023. If you are looking to take the profits of your property to the next
level, then it is pertinent that you pay attention to these trends and
understand how you can utilize them for the benefit of your property.
Mobile Apps
A branded hotel
mobile app is the way to go for modern hotels that want to impress their
guests. When guests download an app that has the hotel’s branding on it, they
are able to form a trustworthy image of the hotel in their mind. Guests can use
the app to digitally check-in and check-out while completely bypassing the
front desk.
Guests can also
find information about the property as well as nearby attractions through the
mobile app. In the post-covid world where guests are at times reluctant to
touch surfaces or interact directly with the staff, a mobile app can be helpful
in creating a contact-free property.
AI and Chatbots
AI and chatbots
are the next step in automation and usage of technology. The guests can talk to
the bots to get information about the hotel and more. The AI can be programmed
to answer questions and give suggestions to the guests based on their needs.
Whether the guests need to know about the latest dishes served in the hotel
restaurant or they need to call room service to get their room cleaned, AI can
do all that and more.
Using AI in the
hotel means your staff is free to focus on other tasks that are more important
for the proper functioning of the hotel. Furthermore, you can customize the
chatbot to answer specific questions and give useful suggestions to the guests.
If your hotel has a mascot or a logo, you can design that into the chatbot and
the guests will have a better recognition and recall of your hotel’s chatbot.
Smart Devices
There are a
number of ways in which smart devices can be used in the hotel rooms and the
hotel premises. From voice controlled illumination, temperature controls,
entertainment systems such as playing music or video, along with security
features, everything can be controlled by smart devices through voice control
only.
Smart devices
can also help guests to stream content from their accounts on Netflix, Spotify,
or Amazon Prime and access their content library from their hotel room. With
the help of these smart devices, hotels can offer a unique and personalized
experience to their guests while also saving time and money.
Augmented Reality
Augmented
reality is one of the most innovative technologies that are being used in the
hospitality industry. In hotels, AR can be used to enhance the guest experience
by providing interactive maps, virtual tours, and immersive experiences. This
technology can also be used for marketing purposes as well as for training
staff and improving operations. By implementing AR in their hotels, businesses
are able to increase customer engagement and satisfaction while also cutting
costs associated with manual labor and traditional advertising techniques.
Using a Hotel PMS is the first step towards creating a
hotel property that makes great use of the technology available in the market.
When the staff is familiar with the technology, they can use it to enhance the
experience of the guests. The ideal use of technology also helps the staff to
increase their productivity. In the current state of the hospitality industry,
hiring and training new staff members can be difficult, but with cloud
technology, many daily tasks can be handled by the software.
Conclusion
Managers of modern hotels need to understand that the sooner they employ the latest technology in their hotel, the better it is for their business. With high-end technology, hotels can ensure they are ahead of the curve and they offer the latest and greatest to their guests. At mycloud Hospitality, you can get the most advanced cloud-based hotel management software solutions available in the market. The software suite offered by the company has been designed while keeping the needs of the users in mind. Whether it is a small hotel, a B&B, or a large hotel chain, the software can be customized to suit their needs and it can also be scaled along with the growth of the business. Interested in learning more? Check out www.mycloudhospitality.com.
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